I built the digital infrastructure for Queensland croquet. Not nine systems. One living ecosystem where every piece feeds the next. A Facebook ad becomes a club member. A voice recording becomes a news article. A gala day becomes an email campaign.
One pipeline. Nine steps. From clicking a Facebook ad to appearing in world rankings, with SMS reminders, automated emails, and handicap tracking along the way. No manual data entry. No dropped leads.
Dictate a match report on your phone. It knows your name and 200 croquet terms. It flows through editorial, hits the news site, gets picked up by the newsletter, and drives readers back into the ecosystem. Every article has a call to action.
Most club committees are volunteers with day jobs. They don't need more systems to learn. They need one place that handles websites, documents, newsletters, governance, grants, and meeting notes. No IT skills required.
Not dashboards for the sake of dashboards. Tools that help a player see their progress, compare their position, study the game, and get better.
Playable croquet game. Physics engine. Deployed and live.
Self-improving AI. CMA-ES evolutionary training, 16 personas, MIT base physics papers. Models grass-cut direction. Cowing analysis for smart game management. A tool for elite interstate competition prep.
Training tracking, exams, coaching materials. Built on MyCroquet.
Generate draws on the fly from player data. Oxford Croquet methodology.
Clubs post competitions and gala days. Members sign up and pay online.
Create agendas, record audio, get notes automatically. Speaker diarisation.
Photo a receipt, it lands in the books. No data entry.
The Point
This is the difference between 50 tools and one ecosystem. Every tool creates output that becomes input for another. Three real loops running right now across Queensland croquet.
"Every tool I've built creates output that becomes input for another tool. That's not a feature list. That's an operating system."
I've built this for Queensland croquet and I'm not stopping. If your club needs digital support, your association wants to modernise, or you just want to see how it all fits together, let's talk.
Get in touch