CAQ Growth Consultancy

Growth systems for Queensland croquet.

Eight connected systems that take someone from "I've never heard of croquet" to "I've just renewed my membership" — with as little volunteer effort as possible.

41
Clubs connected
1,777
Members indexed
6
Pipeline stages
8
Systems built
Get in touch
Wade Hart
About

I'm a growth consultant working with CAQ to build the systems that make croquet in Queensland easier to find, easier to join, and easier to run.

I don't do marketing fluff — I build things that work, connect them together, and make sure clubs don't have to think about the plumbing. A membership portal that replaces handwritten forms. A sign-up system that gives small regional clubs the same tools as the big city ones. An email sequence that keeps new visitors warm without anyone lifting a finger.

Wade Hart — Queensland, Australia
The Work

Eight systems, one pipeline.

Every system connects to the next. Discovery leads to sign-up. Sign-up leads to nurture. Nurture leads to membership.

MyCroquet
41 clubs · full audit trail · passwordless

Membership portal that replaces handwritten forms. Club secretaries enter data once — it flows through the system. Zero double-entry, every change logged.

Come & Try
shared pipeline · committee-wide visibility

Unified sign-up for every club in Queensland. Small regional clubs get parity with large city ones. Warm leads land where any committee member can follow up.

Club Finder
deployed · postcode lookup

Type a postcode, get your nearest club and Come & Try times. Removes the discovery barrier — no more searching twenty different club websites.

Automated Nurture
28 days · zero volunteer effort

28-day email series after Come & Try sign-up. Keeps croquet present in the gap between visits — the window where people drift away.

Shared Messaging
committee accountability · 3-week visibility

Club contact goes to one system, not one person's inbox. Any committee member can see who enquired and follow up — solves the "person on holiday" problem.

News Site
write once · 2,000+ members reached

Write once, publish everywhere. Articles appear on the news site then get reused across emails, newsletters, and AI search results. No code, no design tools.

news.croquetqld.org →
Visual Identity
QLD Maroon · lawn green · Inter

One colour palette, one typeface, one illustration style across all CAQ materials — so a Come & Try poster, an email, and a website all look like the same organisation.

Club Websites
government grant · every club

Every Queensland club gets a well-designed website on their own domain, thanks to the Queensland Government marketing grant. No club left behind.

websites.croquetwade.com →
Strategic Framework

4 ideals. 6 aims. One direction.

The aims form a cascade — strong admin enables external promotion, which brings people to the door, which feeds member growth, which strengthens clubs, which develops play, which opens room for innovation.

Four Ideals
  • Enjoy Croquet
  • Keep It Simple and Play Croquet
  • Hit Croquet's Aims
  • Co-operate for Croquet
Six Aims
  • Strengthen admin & operations
  • Promote croquet externally
  • Grow & engage members
  • Support clubs
  • Develop skilled play
  • Encourage innovative ideas
Contact

Let's talk about croquet growth.

Working with a club, a state body, or just curious about what's been built? Hit reply — I'd love to hear from you.

me@croquetwade.com
Wade Hart · CAQ Growth Consultancy · Queensland, Australia